Instagram is one of the social media platforms that we use almost the most frequently we share our daily activities. It was not surprising to me that it is the fastest growing social media platform in America. With a 60% growth in 2014, the number of users has reached 65 million.
Standing out with the fact that more than half of the young populations between 18 and 29 in America are used extensively, Instagram is a social medium used by 26% of American adults. In addition, half of all Instagram users visit this platform necessarily daily.
In other words, Instagram users show their loyalty to the site. Perhaps the most beneficial part of using Instagram for companies and brands is that users are using this platform anywhere and anytime. Instagram, which is a mobile-oriented social sharing platform whose Instagram growth rate has increased with the increase in the use of smartphones, is used as an application that we share almost every moment of our lives. While eating, waiting for a bus, watching TV… Sharing visual and admirable items is one of the most important factors affecting the number of users of this platform.
In addition, if the brands and institutions that will share visually share quality content, they will easily get a return on their investment in Instagram. It is also useful to see Instagram, which is followed closely by social media users, in terms of marketing.
- Instagram has a higher click-through rate than Facebook. The interaction rate on Facebook is decreasing day by day.
- Here looking infographic sharing in Instagram users can easily see what you like does not like.
- Don’t buy followers! Not only does the infringement of the Instagram user contract, but you also do a lot of damage to your brand. It is also not a good strategy to have a large number of users and a low interaction rate.
- It is useful for brands to know the marketing of Instagram very well. They need to analyze topics such as how to use the hashtag, how to interact with the followers, and when to share, very well.