At present, many enterprises, regardless of which field they operate in, online or offline, needs to have a series of tools on their site that allow them to catapult their areas of impact in the market and thus enrich themselves in all aspects.
There are currently many applications or platforms on the market designed to support new entrepreneurs through their multiple functions at low cost or free. Therefore, you should take advantage of them to boost your business indeed.
All the tool options that exist different cover areas of vital importance for any new venture. Among these areas of action, we find operations, productivity enhancement, measurement of marketing strategies, content creation, and insight knowledge about your target.
6 recommended digital marketing tools for startups
Each of the tools that we will reveal to you is used to perform each of these actions. Throughout this article, we will only introduce you to the best ones so that you do not waste time trying different platforms and begin to obtain favorable results in your startup’s operations from the moment they start.
To start your business or building a website, you would need to develop your visual identity. Though the logo is small, it is on your must-do list. And online logo makers could be your best choice when you have little budget. Here this post recommends DesignEvo for you. It is a cross-platform, including web-based, Android, iOS, Mac, for non-designer to make logos in minutes. Since DesignEvo is a template-driven tool, so you can easily customize your logos by selecting from 10,000+ templates designed by its designers.
Best of best, you can preview your logo in various mockups before downloading the logo. The logos you designed can be download in low-resolution in 300X300px.
Within the area of action that seeks to improve the organization and productivity of a startup, we find that Trello is the ideal tool to achieve the best results. It is completely free, and its main contribution is to provide a digital space where collaborative work for projects is encouraged.
If your business is a digital agency, for example, with Trello, you can create specific windows for each client where workers can share content related to that account and thus optimize their results.
This is a set of tools that also seek to improve the internal operations of a startup through the optimization of organization and productivity. It is probably the most popular on the market. It offers not only the possibility of creating a series of emails with the company’s domain. Moreover, through them, you can better access Google Drive tools and all the elements that the cloud brings with it and Google Docs and its spreadsheets, word processors, and options for creating professional presentations.
To cover the area of action of measuring the results of marketing strategies, the level of interaction with users and how much is talked about your startup on the web, we present Google Analytics, one of the most practical tools for entrepreneurs. Its use is free, and it offers as its main contribution the more excellent knowledge of the users or clients of your brand to better channel strategies and satisfies their needs.
Besides, it also allows you to see the number of visits and how long users last on your website, create conversation funnels to stimulate action in buyers, and much more.
Free image stocks
Within digital marketing, one of the most important areas of action is the creation of content since it is through it that it will be possible to capture the attention of potential buyers. There are several tools for you to access free and copyright-free graphic material to fulfill this purpose. For example, you can try Pexels, Pixabay, Pxhere, among others. These platforms work in a similar way and allow Startups to have an almost infinite image bank of quality that serves to reinforce their content and attract the eyes of users.
Also, if you want to customize your promotion material, then some online graphic tools would be very handy. DesignCap is one of the best cost-effective online graphics editors. With this, you can quickly create FaceBook covers and Youtube Youtube Tumblr, etc.
As you can see, Google is the developer of digital marketing tools currently setting the standard, and its Google Trends is no exception. This tool covers the action areas of insight, that is, the most in-depth knowledge of the market.
Google Trends allows you to follow the most used search terms at the moment in real-time and work effectively, so you can improve your site’s SEO and position yourself better, organically, in search engines.
Occupying in the market with added value is the objective of Startups. Sincerely hope these 6 tools can be handy for your digital marketing.